隨著全球智能家居市場的快速發(fā)展，行業(yè)迎來了爆發(fā)式增長。據(jù)Statista數(shù)據(jù)預(yù)測，到2028年，全球智能家居市場規(guī)模有望達(dá)到1544億美元，在此期間，該市場還將維持67%的高復(fù)合年增長率。在這股浪潮中，中國品牌箭牌以致力于成為國際一流高端智慧家居整體解決方案提供商的態(tài)度，加速推進(jìn)全球化進(jìn)程。
With the rapid growth of the global smart home market, the industry is experiencing an explosive expansion. According to Statista, the global smart home market is projected to reach $154.4 billion by 2028, with a compound annual growth rate (CAGR) of 67% over this period. Amid this wave of growth, Arrow is accelerating its global expansion with a commitment to becoming a world-class provider of high-end smart home solutions.
2月26日，箭牌首家越南旗艦店在胡志明市盛大啟幕。這座占地1000平方米的旗艦店，采用場景化體驗(yàn)布局，真實(shí)還原家庭生活場景。同時，箭牌以“智選箭牌，世界品質(zhì)”為主題舉辦了盛大的新品發(fā)布會，推出多款智能衛(wèi)浴新品。此舉標(biāo)志著箭牌在東南亞市場戰(zhàn)略布局的正式啟動，并預(yù)示著將為更多海外消費(fèi)者帶來沉浸式家居購物體驗(yàn)。
On February 26, Arrow’s first Vietnam flagship store grandly opened in Ho Chi Minh City. Spanning 1,000 square meters, the store features immersive experience-based layouts, simulating real home environments. Besides, Arrow hosted a grand product launch event under the theme "Smart Choice, World-Class Quality," unveiling a range of new smart bathroom products. This milestone marks the official launch of Arrow’s strategic expansion in the Southeast Asian market, offering an immersive shopping experience for overseas consumers.
箭牌越南旗艦店盛大開幕暨新品發(fā)布會
Arrow Vietnam Flagship Store Grand Opening & New Product Launch
發(fā)布會上，箭牌家居集團(tuán)董事、副總經(jīng)理謝煒先生表示：“越南旗艦店的開業(yè)是箭牌全球化戰(zhàn)略的重要一步，我們將持續(xù)深耕東南亞市場，加快全球化布局，構(gòu)建三位一體體系，通過技術(shù)創(chuàng)新、產(chǎn)品升級和品牌建設(shè)，為全球消費(fèi)者提供高品質(zhì)的智慧家居體驗(yàn)?！?/p>
At the event, Mr. Xie Wei, Director and Deputy General Manager of Arrow Home Group, stated: "The opening of the Vietnam flagship store is a key step in Arrow’s global strategy. We’re committed to strengthening our presence in Southeast Asia, accelerate global expansion, and build an integrated system that focuses on technological innovation, product upgrades, and brand development, providing high-quality smart home experiences for consumers all over the world."
箭牌家居集團(tuán)董事、副總經(jīng)理 謝煒
Xie Wei, Director and Deputy General Manager of Arrow Home Group
越南首家旗艦店帶來智能化解決方案，打造“空間體驗(yàn)標(biāo)桿”！
Vietnam’s First Flagship Store Aims at Making Smart Solutions and Building A New Benchmark for Spatial Experiences!
這座全新的海外旗艦店區(qū)別于傳統(tǒng)門店單一銷售邏輯，圍繞用戶體驗(yàn)集成智能馬桶、恒溫淋浴等全品類衛(wèi)浴產(chǎn)品，真實(shí)還原越南家庭的生活場景，為用戶提供智慧、健康、舒適的家居解決方案。
Unlike traditional retail stores that focus solely on product sales, the Arrow flagship store strives to launch smart toilets, thermostatic showers, and a full range of bathroom products, creating an authentic home experience tailored to Vietnamese consumers, and providing intelligent, healthy, and comfortable home solutions that enhance everyday living.
箭牌家居海外事業(yè)部總經(jīng)理 周鵬
Zhou Peng, General Manager of Arrow Home’s Overseas Business Division
箭牌家居海外事業(yè)部總經(jīng)理周鵬先生在新品發(fā)布會上進(jìn)一步介紹道，“越南旗艦店將展示包括智能衛(wèi)浴和福祉系列在內(nèi)的全新產(chǎn)品，致力于為消費(fèi)者提供更加智能、舒適和高品質(zhì)的家居空間解決方案?！?/p>
Zhou Peng, general manager of Arrow Home’s Overseas Business Division, further introduced at the launch event: “The Vietnam flagship store will launch brand-new smart bathroom and wellness products, offering consumers more intelligent, comfortable, and high-quality home solutions.”
箭牌越南旗艦店 展廳
Exhibition Hall of Arrow Vietnam Flagship Store
值得一提的是，箭牌還特別打造了定制衛(wèi)浴場景工程區(qū)，完美融合場景體驗(yàn)與洽談功能，用戶不僅可以根據(jù)個人需求進(jìn)行產(chǎn)品定制，還能現(xiàn)場體驗(yàn)不同家居場景效果，直觀感受智能家居系統(tǒng)如何提升生活品質(zhì)。
Notably, Arrow has created a custom bathroom scenario engineering area, seamlessly integrating scenario experience and business consultation. Consumers can not only customize products but also experience different smart home scenarios, allowing them to intuitively feel the high quality living with smart home system.
聚焦越南市場需求，本地化創(chuàng)新推動智能家居領(lǐng)域新突破
Focus on the Vietnam Market Requirements and Promote Development of Smart Home Market with Localized Innovation
作為東南亞最具潛力的新興市場之一，越南正處于快速城鎮(zhèn)化進(jìn)程中。數(shù)據(jù)顯示，越南城鎮(zhèn)化率以年均3%的速度增長，2025年新建住宅需求將突破80萬套，中端衛(wèi)浴產(chǎn)品的年需求量預(yù)計增長23%。越南家居市場規(guī)模持續(xù)擴(kuò)大，預(yù)計到2029年將達(dá)到70.8億美元。
As one of Southeast Asia’s most promising emerging markets, Vietnam is undergoing rapid urbanization. Statistics show that, the country's urbanization rate is growing at 3% annually, and by 2025, demand for new residential units is expected to exceed 800,000. The mid-range bathroom market is also projected to grow by 23% annually. By 2029, Vietnam’s home market is expected to reach $7.08 billion.
在這一市場機(jī)遇下，箭牌深刻洞察越南消費(fèi)者日益多樣化的需求，積極推進(jìn)本地化創(chuàng)新戰(zhàn)略。此次發(fā)布的重磅新品中，X7-ZOOM智能馬桶融合人體工程學(xué)設(shè)計，配備智能感應(yīng)、自動開蓋和自動沖洗等高端功能，重新定義了智能衛(wèi)浴體驗(yàn)，精準(zhǔn)滿足消費(fèi)者需求。而H2-AKB2130H智能馬桶憑借其創(chuàng)新設(shè)計和卓越性能獲得了2022年GOOD DESIGN與德國設(shè)計大獎的認(rèn)可，其材料采用與中科院特種材料中心合作開發(fā)的抑菌釉，并結(jié)合納米銀離子抗菌技術(shù)，能夠長時間保持衛(wèi)生，全面提升健康保障，是現(xiàn)代家庭追求高品質(zhì)生活的理想選擇。
Seizing this market opportunity, Arrow focused on Vietnamese consumer needs and actively promotes localized innovation strategies. Among the newly launched products, the X7-ZOOM smart toilet integrates ergonomic design with advanced technologies, such as smart sensing, automatic lid opening, and self-cleaning, redefining the smart bathroom experience to precisely meet the consumer demands. Besides, the H2-AKB2130H smart toilet won the 2022 GOOD DESIGN and German Design Awards, featuring antibacterial glaze materials developed in collaboration with the Chinese Academy of Sciences, together with nano-silver ion antibacterial technology, which ensures long-lasting hygiene and health protection, making it an ideal choice for modern households seeking high-quality living.
箭牌X7-ZOOM智能馬桶
Arrow X7-ZOOM Smart Toilet
一直以來，箭牌始終秉持“以人為本”的設(shè)計理念，借助精準(zhǔn)的市場洞察與持續(xù)創(chuàng)新，滿足市場的多元化消費(fèi)需求。值得關(guān)注的是，箭牌還特別推出了專為不同特殊群體設(shè)計的福祉系列產(chǎn)品。這一系列產(chǎn)品涵蓋盥洗區(qū)、如廁區(qū)和淋浴區(qū)，以關(guān)愛用戶為核心，注重?zé)o障礙設(shè)計，為成人、兒童及輪椅使用者提供無障礙、安全、舒適且健康的康養(yǎng)空間解決方案。如淋浴區(qū)提供防滑、扶手、恒溫調(diào)節(jié)等多項(xiàng)智能配置，讓用戶在沐浴時能享受更加安心和舒適的體驗(yàn)。
Arrow has always upheld a “human-centered” design philosophy, continuously innovating to meet diverse market needs. It is worthy noting that the Wellness Series products, designed specifically for different special user groups, including adults, children, and wheelchair users. This series features barrier-free solutions across washbasins, toilets, and shower areas, ensuring accessibility, safety, and comfort. For example, the shower area are equipped with anti-slip flooring, grab bars, and thermostatic controls, providing users with comfortable and safe bathing experience.
箭牌福祉產(chǎn)品 和玥系列
Arrow’s Wellness Series and Yue Series
“我們始終相信，真正的市場領(lǐng)導(dǎo)力來源于對用戶需求的精準(zhǔn)洞察”謝煒強(qiáng)調(diào)，“未來五年，箭牌將持續(xù)深耕越南市場，在智能馬桶等細(xì)分領(lǐng)域?qū)崿F(xiàn)局部突破，進(jìn)而全面領(lǐng)先，成為越南家庭智慧衛(wèi)浴升級的首選品牌！”
“We firmly believe that true market leadership comes from precisely understanding user needs,” emphasized Xie Wei. “Over the next five years, Arrow will continue to strengthen its presence in Vietnam market, achieving key breakthroughs in smart toilets and other segments and eventually becoming the top brand choice for Vietnamese households upgrading their smart bathrooms.”
箭牌越南旗艦店 展廳
Exhibition Hall of Arrow Vietnam Flagship Store
箭牌加速全球化戰(zhàn)略布局，本地化運(yùn)營深耕東南亞市場
Accelerating Global Expansion and Deepening Development in Southeast Asia Market
箭牌的全球化戰(zhàn)略早已超越了單一市場的產(chǎn)品出海，形成了從研發(fā)、制造、品牌到運(yùn)營的全鏈條布局。目前箭牌已在60多個國家和地區(qū)開展業(yè)務(wù)，并在東南亞、非洲等“一帶一路”沿線國家建立了品牌專賣店。此外，箭牌還在全球設(shè)立了8個研發(fā)中心和10個核心制造基地，通過持續(xù)創(chuàng)新前沿技術(shù)并實(shí)施嚴(yán)格的質(zhì)量管理體系，確保每一款產(chǎn)品都符合國際標(biāo)準(zhǔn)。在中東市場，箭牌衛(wèi)浴解決方案已成功應(yīng)用于多個地標(biāo)性項(xiàng)目，包括中國駐阿曼總領(lǐng)館的公共衛(wèi)生空間、卡塔爾多哈國際學(xué)校，以及莫桑比克馬普托國際機(jī)場等，彰顯了品牌在國際市場的高端品質(zhì)與信賴度。
Arrow’s globalization strategy extends beyond simply exporting products, establishing a comprehensive ecosystem from R&D and manufacturing to branding and operations. Currently, Arrow operates in over 60 countries and regions and has established exclusive stores across Southeast Asia, Africa, and other countries along the Belt and Road Initiative routes. Additionally, Arrow has set up 8 R&D centers and 10 core manufacturing bases worldwide, ensuring all products meet international standards through cutting-edge technological innovation and rigorous quality control. Arrow’s bathroom solutions have been implemented in landmark projects in the Middle East market, including: Publich washroom in China’s Consulate General in Oman, Doha International School in Qatar, and Maputo International Airport in Mozambique, demonstrating Arrow’s premium quality and reliability in the international markets.
箭牌深諳全球化戰(zhàn)略的成功要素，不僅在于持續(xù)的產(chǎn)品質(zhì)量優(yōu)化與技術(shù)創(chuàng)新，更在于實(shí)施精準(zhǔn)的本土化營銷運(yùn)營策略。針對越南市場特性，箭牌通過戰(zhàn)略合作模式與本土行業(yè)龍頭企業(yè)如DASH集團(tuán)和蓮花超市建立深度合作關(guān)系，構(gòu)建多元化分銷網(wǎng)絡(luò)，提升品牌在越南市場的滲透力。箭牌家居集團(tuán)將迅速實(shí)現(xiàn)箭牌的本地化市場適配，同時精準(zhǔn)匹配本地消費(fèi)需求，持續(xù)創(chuàng)造差異化的客戶價值。
Arrow deeply understands the key factors for a successful global strategy. Beyond continuous product quality enhancement and technological innovation, the company focuses on precise localized marketing and operational strategies. In consideration of the characteristics of the Vietnamese market, Arrow has forged strategic partnerships with leading local enterprises such as DASH Group and Lotus Supermarket, establishing a diversified distribution network to strengthen its market penetration. By rapidly adapting to local markets and aligning with consumer needs, Arrow is committed to delivering differentiated value and enhancing the customer experience.
DASH有限公司董事長黎黃妙心女士也在致辭中提到，DASH集團(tuán)非常榮幸能與箭牌展開合作，相信未來能夠共同為越南消費(fèi)者帶來全新的智能家居體驗(yàn)，推動越南家居行業(yè)的升級發(fā)展。
Ms. Lê Hoàng Di?u Tam, Chairwoman of DASH Group Co., Ltd. also mentioned with Arrow during her speech. She emphasized her confidence that this collaboration would bring a new smart home experience to Vietnamese consumers and drive the upgrade and development of the local home industry.
DASH有限公司董事長黎黃妙心
Ms. Lê Hoàng Di?u Tam, Chairwoman of DASH Group Co., Ltd.
從歐美成熟市場到東南亞、非洲等新興區(qū)域，箭牌憑借全球化戰(zhàn)略的精準(zhǔn)布局和本地化創(chuàng)新的深入推進(jìn)，贏得了全球消費(fèi)者的廣泛贊譽(yù)與信賴。
From established markets in Europe and North America to emerging markets in Southeast Asia and Africa, Arrow’s precise global strategy and deep commitment to localized innovation have earned widespread recognition and trust from consumers worldwide.
箭牌越南旗艦店盛大開幕暨新品發(fā)布會現(xiàn)場合影
Group Photo at the Grand Opening of Arrow’s Vietnam Flagship Store & Product Launch Event
在新時代背景下，民營企業(yè)正迎來更廣闊的發(fā)展空間。近日召開的民營企業(yè)座談會強(qiáng)調(diào)，新時代新征程民營經(jīng)濟(jì)發(fā)展前景廣闊、大有可為，廣大民營企業(yè)和民營企業(yè)家大顯身手正當(dāng)其時。
Under the wave of this new era, private enterprises are embracing greater opportunities for growth. The recently held Private Enterprise Forum emphasized that the prospects for private economic development are bright, and now is the perfect time for entrepreneurs to make their mark.
箭牌越南旗艦店
Arrow Vietnam Flagship Store
箭牌深刻把握這一時代機(jī)遇，依托強(qiáng)大的研發(fā)能力和本地化深耕戰(zhàn)略，積極推動中國智能家居走向全球舞臺。未來，箭牌將繼續(xù)以創(chuàng)新為驅(qū)動，為全球消費(fèi)者提供智能舒適的家居體驗(yàn)，同時為“中國智造”樹立新標(biāo)桿，引領(lǐng)全球智能家居行業(yè)的升級發(fā)展。
Seizing this historic opportunity, Arrow actively promote China’s smart home products to the global markets. In the future, Arrow will continue to drive innovation, delivering intelligent and comfortable home experiences to consumers worldwide, setting a new benchmark for “Made in China”, and leading the evolution of the global smart home industry.
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